How to Install Apps with Apple Business Manager (ABM)

Quick Summary

Installing apps with Apple Business Manager (ABM) can be done in two ways: automatically or manually.

This guide walks you through both methods step-by-step, helping you choose the right approach for your business and streamline app deployment across your Apple devices.

Apple Business Manager (ABM) is a powerful tool for deploying apps across company devices—whether you’re onboarding new employees or updating existing setups.

Benefits of Using ABM for App Deployment

Before diving into the steps, here’s why ABM is a smart choice for businesses:

Streamlined app review and control ✅

Remote app deployment without manual installs ✅

Automatic updates to keep apps current ✅

Support for employee-owned devices via MDM (Mobile Device Management) ✅

Private distribution of custom apps ✅

Step-by-Step Guide to Installing Apps with Apple Business Manager

Step 1: Create a Device Group (Optional but Recommended)

Organising devices into groups makes app deployment more efficient.

1. Enrol devices in Profile Manager.
2. Click ‘Add’ under the ‘Groups’ list.
3. Name your group.
4. Select the group and click ‘Add’ under ‘Device Groups’.
5. Choose ‘Add Devices’ or ‘Add Device Groups’.
6. Use filters or ‘Add All’ to select devices.
7. Click ‘Done’.

Step 2: Assign Apps to Devices or Groups

1. In Profile Manager, select your Device or Device Group.
2. Click the ‘Apps’ tab.
3. Hit ‘Add’ to browse available apps.
4. Select the apps you want to deploy.
5. Choose your installation mode:
   • Automatic – installs immediately
   • Manual – user chooses when to install
6. Click ‘OK’, then ‘Save’.

Two Ways to Install Apps with Apple Business Manager

Option 1: Automatic Installation

Apps are pushed directly to the device and installed without user action.
Best for essential tools like security, communication, or productivity apps.

Option 2: Manual Installation

Apps appear on the device, but users choose when to install.
Best for optional tools or role-specific apps.

Note: Users must accept an invitation and have an Apple ID linked to their device.

Bonus Tip: Install Apps in Volume

Using ABM with your Mobile Device Management (MDM) system allows you to deploy apps at scale—ideal for onboarding large teams or refreshing devices across departments.

Key Takeaways

Businesses can save time, reduce IT overhead, and improve onboarding efficiency.

ABM supports both automatic and manual app installation.

Grouping devices simplifies deployment and management.

Automatic installs are ideal for critical apps; manual installs offer user flexibility.

ABM paired with MDM enables scalable, remote app deployment.