Hold onto your hats, the world is coming to an end!
On May 25th 2018, the General Data Protection Regulation (GDPR) will take effect, and the world as we know it will end!
The implementation of the GDPR is going to have effects in every corner of the digital world. There will be marketing teams around the world with a mountain of consumer data that has been gathered in all sorts of ways and they will be being held to account for any dodgy practices they have used in the past
There’s a data revolution coming and it’s here to put a stop to all those spam emails and super annoying social media ad campaigns that besiege us every day at the behest of the army of digital marketers across the globe.