HardSoft Startup Success Stories

Over the years we’ve worked with some startups that have become scaleups, growing into thriving businesses and even household names!
Find out the reasons why they started to lease with HardSoft & how they continue to grow with our support. Contact Us & learn more about how we can help you get access to the equipment & IT support your business needs with our suite of unique leasing solutions available to you.
Nix and Kix
Their mission is to remove the stigma and boredom that surrounds soft drinks. For too long, soft drinks have been an ugly sister to alcohol, to functional drinks and to fresh juices. There’s been a lack of imagination, a lack of experimentation and a lack of passion. That’s the problem we’re here to solve.
Nix and Kix are here to give soft drinks a new name. And some added kick.
Why did Nix & Kix choose to lease? It helps with the cash flow and also guarantees repairs and replacements.
Why does leasing with HardSoft work for you? Jamie (our account manager) is great. The team is attentive and provides you with great solutions.
How has your business changed over the years and why does leasing still benefit you? HardSoft is speedy, flexible and good at advising you with the right tech. We manage to provide our new starters with Macs on the day they started, each time.
What is your favourite thing about HardSoft? We manage to provide our new starters with Macs on the day they started, each time.
HiyaCar
HiyaCar’s purpose is to connect car owners and drivers in their local community to hire cars. What gets them out of bed in the morning is the passion of connecting people in their local communities and, by doing this, changing mobility for the better.
Why did HiyaCar choose to lease? Cash flow purposes. As a new startup, it looked better to spread the cost.
Why does leasing with HardSoft work for you? Cash flow management. But also ordering, delivery and knowing we have you guys (HardSoft) for support if needed.
How has your business changed over the years and why does leasing still benefit you? We’ve grown from 2 to 25 and went through a period of some quick hires so needed tech quickly. A quick email asking for our ‘usual’ order and we had the items in the next day or so.
What is your favourite thing about HardSoft? Getting things delivered quickly, we love Wing (delivery driver) vs waiting for a traditional courier.
Hiyacar raises £5m funding from Kwik Fit owner Itochu
– A London-based car-sharing start-up has raised £5m from Japanese conglomerate Itochu, The Telegraph
Car sharing start-up Hiyacar is betting we no longer own cars
– Why have a car when you can borrow one from your neighbour? The Evening Standard
Chattermill Analytics
Artificial intelligence for customer experience. Chattermill applies artificial neural networks to customer feedback that learn from your data and help you make more customer-centric decisions.
Why did Chattermill Analytics choose to lease? We chose to lease for a few reasons: Easier on cash flow; easy ordering; account management; centralised billing; repair service!
Why does leasing with HardSoft work for you? Our account manager has been incredible and communicated with us fantastically it has made it so easy. The ability to own the machines, upgrade and return is great!
How has your business changed over the years and why does leasing still benefit you? We have been leasing for nearly a year and we have doubled in size! HardSoft has a great team, great service, fantastic customer experience and so easy to handle!
What is your favourite thing about HardSoft? Craig (our account manager) organised 3 machines at very short notice to two different addresses for new starters 1 at our old office and 2 delivered the next day to our new office, it’s the flexibility & personal service.

