Scaleup Vs Startup: Key Differences

20th July 2021
Scaleup startup

Hardsoft has a selection of leasing packages that are perfectly suited to match the needs of aspiring scaleups and startups.

Both of these types of businesses are looking to save money while actively growing. Leasing IT devices can provide the opportunity to utilise the best equipment while reducing and spreading the cost of IT hardware. For new and rapidly growing businesses, this offers a much greater level of financial flexibility.

Our leasing agreements are extremely simple and straightforward to initialise for motivated businesses who need to put effective hardware in their staff’s hands quickly. Our Support Wrappers are built to boost your business’s productivity, for example, fully configured and installed devices.

startups are not just for new businesses

Naturally, all our leasing options are different. Which of our various packages will best suit your business depends on your goals and status.

The needs of startups and scaleups are different from other companies. These businesses are in a state of rapid growth, financial funding applications, and hence periods of constant change.

This is what makes leasing IT hardware a big bonus for businesses of these types. In addition to reducing upfront costs, so funding can be pushed into profit-driven campaigns, it also prevents swiftly shifting companies from permanently acquiring devices they won’t need in the future. While our leasing systems are the best solution for startups and scaleups, these two types of business are different. Each has their own unique needs and that could determine which of our leasing packages is right for you.

What Are The Main Differences Between Startups and Scaleups?

Isn’t A Startup Just Any New Business?

Startups aren’t just brand-new businesses. They are typically created by entrepreneurs with a view to following a scalable business model. They are the scaleups before they grow. Now, not all of them may actually be successful in scaling up at the rate that they project. Some may fail or just become a standard business; however, the notion is that that they will rapidly grow and drive large profits by being an innovation in their target market.

What Defines A Scaleup?

Scaleups aren’t just growing businesses moving from the status of launching into an official SME. Scaleups by definition must be growing by 20% year on year for three years in terms of financial turnover or employee number to be officially classed as a scaleup. The key ingredient is the notion of large, rapid exponential growth.

More Key Differences Between Startups And Scaleups

funding stage
  • Their Funding Stage – Startups will be just beginning. They might have no funding yet, preseed funding, seed funding, or be pitching for their Series A funding. Scaleups by contrast are more established, are likely already in possession of their Series A funding and are now turning to pitch for their Series B or C funding. Both are usually classed as being prior to their IPO.

  • Their Development Phase – Startups may be pre-product or service launch, or in the initial stages of launch. They are still proving they have a good idea on paper, researching the demand for their product and target audience, and are yet to provide many tangible results. Startups are usually pre-profit even if they are generating revenue. In startups, the employee number will be lower, and the staff may take on a variety of different roles to achieve their aims. As scaleups grow so does their staff. The workforce tends to have more static, specific roles. Rather than wearing many hats to achieve their aims with as few staff as possible, like startups, scaleups will be in the stage of hiring specialists to develop their marketing and widen their audience.

  • Their Operations – Startups are at the stage where entrepreneurs take on much of the creative impetus. It is all about creating buzz and putting systems in place. With scaleups, those systems are in place and must grow and develop to accommodate greater demand. The focus must be on overseeing operations and perfecting them, while also pushing the marketing forward at a fast pace.

Which Device Leasing Options Best Suit Startups?

pure rental logo

Hardsoft have a number of leasing solutions available for businesses. While all our leasing options will be a great fit for both startups and scaleups, (depending on their goals, stage, and industry), there are some which are especially suited to startups, and others to scaleups.

We have several leasing options that are perfect for both scaleups and startups, including our DaaS packages, Flexi-Lease and Pure Rental. However, Pure Rental and Flexi-Lease and some of the very best matches for new startups looking to score their first rounds of funding.

Pure Rental – The lowest cost option for new startups. There is no movement towards ownership, Pure Rental is exactly how it sounds. Devices are available at highly discounted rates.

Flexi lease logo

Flexi-Lease – This solution is ultra-flexible for a growing startup. It is ideal for those startups that are further along but not quite at the scaleup stage. These startups may have all their seed funding and be working on their Series A funding pitch. Flexi-Lease is highly popular as it lets your business CHANGE, CONTINUE or CANCEL the lease with ease.

Which Device Leasing Options Best Suit Scaleups?

DaaS – Both Flexi-Lease and Pure Rental can be excellent options for scaleups. With flexibility or the ultimate cost saving, these gives scaleup businesses the space to grow while minimising costs.

However, our Device as a Service solution is the ultimate option for truly ambitious scaleups. It is more than a leasing option, but rather a device solution that works with your company to reach the objectives of your scaling.

There are both Essentials and Premium options for our DaaS solution. DaaS puts the emphasis on service, so Hardsoft work with you to identify the right devices, fully configure and install them and support you throughout our partnership.

What makes DaaS different from other leasing options are the built-in upgrades throughout your lease. This prevents obsoletion with fast moving tech and ensures maximum staff productivity.

On the premium package you can upgrade, swap, or return devices as your business scales. You can actually alter the number of devices up or down or change the devices as roles in the company shift.

What’s unique about Hardsoft’s DaaS, Devices For Teams is that there are zero penalties for returning devices. This makes it one of the best packages for scaleups whose operations quickly flux during their rapid development. A fast growing and changing team require this level of flexibility and support.