How Device Strategies Help Scaleups’ Cashflow

9th August 2021
How devices strategies help scale cashflow

but very few think about their device strategies.

Even highly modern, rapidly growing tech scaleups can underappreciate the value of a device strategy.

Having a clear device strategy, just as you would with your marketing, can save time, money, improve working conditions for staff, create better productivity, and yet yield higher quality work output.

Device strategies, however, are usually an afterthought. Many otherwise on the ball businesses, will simply buy devices and think no more of the situation. This usually works and the only points to suffer are a reduction in productivity and work output.

For scaleups, the lack of a device strategy can be more detrimental since this type of business aims to rapidly grow with as few big outgoings as possible.

Interestingly, most businesses in the UK faced the negative consequences of not having a device strategy during the pandemic.

Any business scenario where change happens rapidly can benefit from a proper device strategy. Whether it’s the fast-paced environment of a scaleup, or a global pandemic, a swift change can necessitate a shift in the needs of your staff’s hardware. Businesses without a device strategy will find these changes difficult to navigate.  

What Is A Device Strategy?

Different computers for different business types

A device strategy pertains to the IT hardware a business requires to operate. This includes all the company computers, laptops, tablets, smartphones, televisions, presentation screens, printers etc.

A strategy outlines the objectives of a business and how the right devices can help them best achieve those goals. A graphic design firm, for example, will benefit from different hardware than a geological research firm.

It isn’t just industry that dictates the role of devices but also the workforce. Businesses that have lots of remote workers will prefer laptops over desktop computers. Businesses that do a lot of presenting to clients or working out of the office will require tablets and smartphones. A device strategy allows a business to select devices tactically, so they are best suited to a specific job.

A device strategy can also cover many other facets, including:

  • How devices are managed by a company for security reasons
  • How devices are sent to employees
  • How devices are configured
  • How devices are financed

A device strategy gives a business better control over their IT hardware and ultimately delivers greater flexibility and cost savings.

Can A Device Strategy Really Improve A Scaleup’s Cashflow?

What Is A Scaleup Business?

Scaleups are innovative businesses looking to score their Series B and C funding from investors in order to achieve exponential growth.

Understanding how device strategy can help cashflow

A business must grow in terms of turnover and/or employee number by 20% per year for at least three years to be officially considered a scaleup.

Scaleups aim to become highly lucrative businesses with strong returns. However, not every wouldbe scaleup becomes the next Facebook and achieves the coveted ‘unicorn’ status.

To achieve this rapid growth, scaleups want to be drawing in profits and limiting large outgoing expenditures unless they directly influence revenue positively. Achieving and maintaining consistent growth with the cost of business is a big challenge.

So how can a device strategy help cashflow?  

A device strategy can cover everything from selection of hardware to configuration, deployment, support, and finance.

When properly planned, device strategies can lead to better cashflow.

Hardsoft is an IT hardware leasing company that goes further by actively creating device strategies for companies.


By assisting you with MDM setup, you can easily manage all business devices and have heightened security for remote devices.


Hardsoft can also fully configure new devices, so that they are installed with all accounts, app and software for the individual employee ready to go out of the box.

Apple business manager log in screen


With Apple Business Manager and Microsoft Autopilot, you can remotely configure devices and send them to your staff wherever they are.


Our leasing packages help businesses save money on devices, but also retain granular control over their device decisions.

We have Pure Rental packages, Flexi-Lease package and DaaS solutions. Each of these aid scaleup businesses’ cashflow by spreading the cost of devices into manageable monthly payments.

Some packages, such as Pure Rental are hyper focused on reducing large outgoing expenses at once. Pure Rental frees up more funds for scaleups to push into growing their business. In a Pure Rental agreement, you can enjoy large discounts and return the devices at the end of the lease.

Flexi-Lease lets scaleups work towards owning their devices at less cost, with enhanced ability to change their minds at any time. Scaleups can quickly shift the size and roles of their team and Flexi-Lease helps company’s devices adapt to suit this best. The lease can be CHANGED, CONTINUED or CANCELLED easily to offer scaleups that manoeuvrability with their lease.

Naturally, a DaaS solution is one of the most adaptive and strategical for your device planning.

In addition to improving a scaleup’s cashflow by spreading costs, it offers options to swap, upgrade, add and return devices seamlessly.

This means no obsolete or outdated machines, fast turnaround on swapping machines for new roles, and no penalty on returns if a team size shrinks.

All our leases encompass outstanding support packages to aid your strategy. This lets you mix and match devices from different manufacturers, gain support if you want to sample or switch to Apple or customise your lease to suit your needs.

Overall, a device strategy saves money, not only because the cost is spread compared to buying the devices, but because productivity and flexibility are boosted. These are crucial features in the fast-paced world of scaleups.