The newest addition to the Apple family has caused a lot of discussion and excitement for a number of justifiable reasons. But, who is this product aimed at and who is actually going to buy it? We have a look at where this new MacBook is going to fit in and whether or not it really is worth all the fuss.
At HardSoft, we specialise in the supply and financing of high value IT equipment and can notice which products are leading the way with consumers and which are falling behind. With the majority of customers preferring Apple products, you would expect the new MacBook to be flying off the shelves! But no, Apples latest addition to the family seems to be a bit of an outcast. The new MacBook is the least leased product at HardSoft and with the MacBook Air being cheaper and more powerful, we don’t see that changing anytime soon!