Apple’s Halloween special reveals amazing new hardware & terrifying SSD pricing.

The latest Apple conference hosted at the Brooklyn School of Music, the day before Halloween 2018 had some very exciting product updates! However, the only thing scarier than the Halloween Décor was the revealed price of SSD storage upgrades! 

The MacBook Air, Mac mini & iPad Pro all had serious upgrades both internally & externally. Rose Gold is no longer a colour option & 8^th generation processors have finally made their way into the three new Apple devices! All are available to lease right now & are shipping from November 7^th featuring some really exciting innovations & updates!

The MacBook Air

Introducing the new MacBook Air, thinner, lighter & faster than ever before. The first MacBook Air to ever feature a Retina Display & Touch ID.

Building on the design of the most popular Apple Notebook of all time, the MacBook Air gets a beautiful rework: A thinner & lighter design houses more powerful internals than ever. Whilst the Retina Display gives the best display Apple has to offer a new home. 

Building on the design of the most popular Apple Notebook of all time, the MacBook Air gets a beautiful rework: A thinner & lighter design houses more powerful internals than ever. Whilst the Retina Display gives the best display Apple has to offer a new a very versatile home. 

This is going to be Apple’s new mainstay Notebook. Reasonably priced at £1199 for the base model, the new MacBook Air is set to replace the 12″ MacBook & now has the spec to do so. Perfect for both in & out of the office due to it’s portability & battery-life the MacBook Air is great for everything except the higher ends of video editing & live rendering (For that you’re going to need to go Pro). 

The iPad Pro 

The updated 2018 iPad Pro with either 12.9-inch or 11-inch displays are now available to lease from HardSoft.

Featuring the new A12 Bionic Fusion chip & integrated Neural Engine makes this the most powerful iPad ever made. But also more energy efficient than any other models. Featuring straight from the new range of iPhones a Liquid Retina Display. With the all-new Smart Keyboard and new Apple Pencil you can now turn this tablet into a fully functional Mac Notebook, so you can work anywhere with ease, & copy all of your Surface Pro wielding friends. 

Straight from the new iPhone XS & XR the iPad Pro now has the same Liquid Retina Display. The overhaul Apple’s design team have undertaken on this product can’t really be understated. By far the most interesting product in the reveals & is in NO WAY TRYING TO IMPINGE THE GROWTH OF SURFACE PRO SALES *Wink*

With the new ‘Bionic’ A12X Chip & ‘Neural’ Engine the iPad Pro is now faster than ever. Unveil the ridiculous marketing buzzwords ‘Bionic & Neural’ & you’ll find a truly amazing product. The iPad truly is as fast (if not faster) than your PC & can do more & has done everything a Surface Pro can do, but better. If a new Pro isn’t on your radar of things to buy straight away, it needs to be. This is the future & the future is NOW.  

The Mac mini

One of our dearest Apple Mac compatriots the Mac mini has FINALLY been given a new lease of life. With 8th generation Intel processors, increased RAM & SSD Storage Space coupled with ThunderBolt 3 Ports the Mac mini is certainly back!

& what better way to welcome back this legendary desktop than to kit it out with an 8th generation i7 processor and 32GB of RAM (whilst saving 20%). 

Externally, it still holds true similar to the model from four years ago but with a slight costume change (Silver to Space Grey) whilst maintaining its small form factor & easy user upgradability. This will be sure to keep the cult following that the old Mac mini successfully fostered alive & happy.