If you are a Mac fan you will have been in heaven these last eighteen month with what has been, let’s be honest, a very exciting refresh to pretty much the entire Apple line. It all began in October 2008 with the new MacBook family, which brought us a new look Mac Pro, iMac and Mac Mini- not to mention the Apple iPad. This was a bold move by Apple and it has paid off as Mac sales are very good and it has, it would appear, made Apple rethink certain strategies. For us the most exciting factor to come from this is that Apple now recognises the expertise of its resellers, such as HardSoft, to support their customers, and have started a wind-down on direct business sales. Apple is aware that in their stores you can only buy Apple which, when it comes to what you need, is only a small part of a much bigger equation. Apple, by utilising its resellers, hope to break into a new section of the market by allowing companies like ourselves to offer the complete package to the end user.

Given the powerful nature and high value of Mac it lends itself perfectly to leasing, which is proving to be very successful as Mac leasing continues to go from strength to strength.


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