At 7pm last night (10am PT), Apple CEO Tim Cook made the company’s annual September announcement regarding a new and exciting range of technology products. We recently discussed all the potential rumours surrounding what would be unveiled, so how right were we? Let’s take a look.
No 4K iMac, but two new iPhones
The 4K iMac is still expected to be announced in October, as several sites had predicted, and its absence from mention at this event only makes those suspicions stronger. But while we’re left to wait another month for news on whether the 21.5 inch iMac will be upgraded, iPhone enthusiasts will be most pleased.
“While they may look familiar, we have changed everything about these new iPhones,” said Tim Cook, unveiling two brand new smartphones: the new iPhone 6S and iPhone 6S. They’ll be available in four colours – silver, gold, space grey and rose gold – and the material they’re made from has changed to 7000 series aluminium. It makes this new device more robust and unlikely to bend.
So what else is new? There’s the new 3D touch screen previously known as Force Touch, which was first introduced in Apple trackpads and the Apple Watch (more updates on that later). Pressing and holding the screen is recognised more sensitively, and it even vibrates to let you know certain things have been pressed.
The camera has been improved too – by 50 per cent. The 12 megapixel iSight rear camera has 50 per cent more pixels than the iPhone 6. Other additions include Live Photos, which records a second-and-a-half video either side of your photo being taken, and faster fingerprint sensors.
Tablet fans, schools and colleges, and any establishment which already uses iPads in bulk will be excited to know that they can soon get their hands on a new model. The iPad Pro has a larger screen (12.9 inches), a full-size software keyboard which you can attach magnetically, a multi-tasking tool, and a denser displayer than a MacBook Pro (5.6 million pixels).
The new A9x 64-bit chip makes the iPad Pro 1.8 times faster than the previous generation, and according to Apple it boasts ten hours of battery life per charge. At just 6.9mm thin and 1.5lbs, it’s an astonishing piece of technology.
And then there’s the Apple Pencil – a stylus which can be used to mark-up emails and images directly via your iOS apps.
Ever shouted at your TV and had it respond to you? That’ll soon be the case with the new Apple TV. It has Siri voice control built-in and a touch-sensitive remote (which gamers can also use as a controller – which lasts for three months per charge!). Siri will seek out your favourite programmes for you, based on genre or titles) and can even arrange a playlist based on audience popularity.
The streaming device will also allow you to access your Apple photos and music, and if there’s something you want to know about the programme you’re watching – such as its title or the name of a person starring in it).
Oh, and about the Apple Watch; it might have already been around for a while, but here’s a quick update for the more fashion-conscious: It now comes with a wrap-around brown leather Hermés band.
We’ll be back with more updates next month when we expect the new 4K iMac to land!