Things have changed, they always do – but the speed of change in telecoms has been seismic. Voice has become a commodity, now added in as a value enhancer when buying data communications.

Many business owners realise that it doesn’t always make sense to do everything in-house. For example, it usually makes more sense to have the landlord handle the heating and air conditioning, a security company to watch over the property at night, and an agency to handle the PR and marketing. It just doesn’t make sense to maintain staff and facilities for those support functions when quality services are readily available from specialists.

outdated communications
Move on from outdated communications

In the midst of a ‘technology age’ where you hold many times more computing power in the palm of your hand than they had on the entire rocket that landed on the moon a few decades before, the same rule more than applies to your company’s business communications as well.

 We don’t need a ‘box of tricks’ sat in a cupboard in a corner of the office, collecting dust and maintenance charges as rapidly as it becomes out of date. People aren’t tied to the office anymore. Gone are the days when people lived in the suburbs, commuted to work, sat at their desk all day and commuted home.

 If you sat down with a blank piece of paper and listed the features you wanted from a phone system, I suspect that some of the following would be on  that list:-

 Cost Control – No annual maintenance on PBX or ongoing moves and changes. Cloud communications work on a pay-as-you-go model, so you only pay for the service you use. This empowers you to shift from a CapEx to an OpEx model, as there are no major upfront costs and you know what your bill is going to be at the end of the month.

locations of work
Where we work is changing

Phones can be anywhere – working from home tomorrow? Pick it up and take it home. Plug it into your broadband, and nobody will know you aren’t chained to your desk.

Flexibility – Sit in the potting shed, at the holiday villa or anywhere that takes your fancy, and your customers still dial you on your normal number, and when you dial them, your business CLI shows on their phone.

Disaster recovery – there is no system, so it can’t be stolen/broken/flooded etc. If your office is actually on fire we can ship replacement phones ASAP, but in the meantime each user can divert calls to anywhere (mobile, home etc.) and keep working even if it’s from the internet café across the road.

Relocation – move phones individually or move office all in one go with no break in service – install your Ethernet network at the new site, and on the day of the move everyone can take their own phone with them.

Multi-site operation – Working from another office? Log in with your PIN and get all your calls, contacts and features right where you are. Free internal calls between sites/phones.

Personalisation – Give people the tools to do their job to the best of their abilities – don’t just give them the only spare phone available.

Effective resource planning – It’s hard to know where your business is going to be next year, and cloud technology plays to this business scenario, as the technology scales with you, and you’re only paying for what you use.

Open Architecture – cloud communications systems can integrate with your systems, giving you have greater visibility of your customer support and sales team’s effectiveness, so you can better plan your human resource.

Cloud telephony can give you all of the above advantages and help you reduce your costs from Day One. Call us and we’ll be happy to explain it all in greater detail.


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